17 Nov 2011
Everyone's different, so if a standard plan doesn't match your particular needs, you can build your own with Vodafone My Way!
With My Way, you build the perfect plan to suit you. It's simple - just choose how many minutes and texts you want and then add on as much data as you like. My Way is always better value, because you only pay for what you need.
Treat yourself to a new smartphone
You can choose from a large selection of phones including the Samsung Galaxy S2 and HTC Desire S which are available from free.
Why choose My Way?
1. It's best for value as you pick the perfect amount of minutes, texts and internet data for you.
2. You're always in control. If you need bigger - or smaller - amounts of minutes, texts or internet data each month, then just change them at no extra cost.
3. With My Way, you can use your minutes and texts to call and text anywhere in the world from Ireland, for just €1.50 extra each month
Visit Vodafone today and get €35 back on all new Bill pay phones.
23 Oct 2011
FatCheese.ie was among the winners last night at the 2011 Realex Payments Web Awards winning the award for "Most Useful Website in Ireland".
The awards, founded by blogger Damien Mulley and 2FM DJ Rick O’Shea and now into their fourth year, were held at Dublin's Mansion House. FatCheese.ie held off competition from five other finalists including RTE.ie to scoop the award.
Other winners included The Organic Supermarket, who took Most Beautiful Website in Ireland and Best SME/Small Business Website, and Ex Ordo taking the awards for both Best New Web Application/Service and Best Practice.

The Journal took home the Grand Prix prize for Best Website.
The complete list of winners this year were:
Best Online Publication: Irish Times
Best Web Only Publication: thejournal.ie
Best Radio Website: 98FM
Best Independent Podcaster: The Co...
25 Jul 2011
Over 90% of Irish employees shop online while they are at work according to a survey carried out on FatCheese.ie. The survey showed that 92% of people shop online while they are working, which may not please Irish bosses!
The survey also showed up some other interesting trends related to Irish people and online shopping. Over 70% of Irish online shoppers are using daily deal sites such as CityDeal and LivingSocial to get themselves bargains, while one in two people are spending more online solely because of these new daily deal sites.
As Ireland struggles to lift itself out of the recession the Irish online shoppers refuse to choose Irish sites over international ones when making a purchase online. 79% of online shoppers consider cost ahead of anything else, with only 21% considering Irish websites first as the source of their purchase.
Over 50% of Irish people spend between 1 and 4 hours online per day with 60% of people spending up to €50 per week making purchases online. The top three products shopped for online are clothes (33%), electrical goods (28%) and books (18%). While the top website amongst Irish online shoppers is Amazon, with eBay in second and ASOS the third most popular shopping site.
FatCheese.ie, which has given over €350,000 cash back to Irish shoppers online, believe that Irish ...
30 May 2011
An experiment by FatCheese.ie, has shown that when offered a FREE €5 note, only one in seven Irish people will take up the offer, meaning that 6 our of 7 or 85% of people will not take the free cash.
In the experiment there was €1,000 in €5 notes given out to those who wanted them with only 200 of the 1,400 taking the free money. The aim of the experiment was to see whether Irish people would take the free €5 when it was there in front of them but the overriding majority refused to take the money. Some stated they thought it had to be a set up, some just weren't bothered, while others were simply too embarrassed to ask for the €5 note.
Fatcheese.ie deployed a man wearing a sandwich board with the words "IF YOU ASK ME FOR A €5 NOTE YOU CAN HAVE ONE" written on it. He was armed with €1,000 worth of €5 notes as he strolled up and down Grafton Street in Dublin and around St. Stephen's Green during rush hour on a weekday morning.
Men were nearly twice as likely to take the money as women with 128 males taking the free fiver compared to just 72 females. Many passers-by, even when they saw the free money being handed out, refused to go and get their free fiver.
Fatcheese.ie carried out the experiment to help highlight the fact that the majori...
28 Apr 2011
FatCheese.ie has given cash back of over a quarter of a million euro to its members since the site started just over a year ago. Membership of the site is free and those who shop online through FatCheese.ie get a percentage of their spending as cash back directly into their bank account, PayPal account or can donate it to charity, with no strings attached.
FatCheese.ie is home to over 900 of the most popular retail websites including ASOS.com, Hotels.com, eBookers, Nike, iTunes, Tesco, Apple and O2. So if you clic...
21 Mar 2011
It's known to be one of toughest jobs around and we have a day in the whole year just to show extra appreciation and honour Mothers around the world.
Not only is it one of the toughest and most rewarding jobs it's also one of the busiest times for florists and chocolatetiers as on average the sale of flowers and chocolates go up by about 500% during this period.
We are here to try and spice up mothers day gift and maybe give you some ideas on what you could buy your mother... something she wasn't expecting.
So some ideas:
If your mum is like mine and loves a good cheese then why not visit Pong Cheese. They have a great selection of Mother’s day cheese hampers with my personal favourite being: http://www.pongcheese.co.uk/shop/all-cheeses/the-new-mums-box-of-indulgence.html
One thing to point out is the delivery to Ireland is a little steep but on such a deserving day i think its worth the extra cost.
Pamper session: This can be anything from a neck/back massage to a make-up and photo...
28 Feb 2011
Some commentators believe that celebrities should show restraint and empathy during a difficult economic period. They argue that ostentatious displays of wealth are inappropriate at a time when many are losing their jobs and that outfits at this season's award shows should be reserved and understated.
I disagree - I want to see people wearing killer heels, over the top fashions and to be inspired by the sight of Harry Winston's glittering finest. I want to see new iconic styles that will inspire high street designers that I can rush online and purchase. I may not want to copy Bjork, Celine Dion or Cher's infamous fashion disasters, but I remember longing to purchase a high street version of Angelina Jolie's slashed to the naval Marc Bouwer gown.
Online fashion retailers will be hoping for an iconic Oscar dress this year that captures the attention of the media and the public, a style that can be re-imagined or copied for the high street. Some 'designers' are upfront about copying Osca...
16 Feb 2011
We've heard that the average person spends over 10 years of their lifetime watching TV.
When you come to think about it... that is an extremely long time to be sitting on the sofa watching the box in front of you. But then a second thought runs through my mind that TV has really developed over the years and it's capturing us in all sorts of ways from education channels, reality tv (we all love to hate), soaps, game shows, sports,... the list goes on. We have come a long way from Laurel and Hardy, the terrestrial channels and Carole Hersee. I'm sure the average person only spent 2 years of their lives watching TV 50 years ago.
One of the main players that changed our history is Rupert Murdoch when he brought Satellite TV to us with the launch of Sky. We were all amazed at the magic this wonderful heavy black box brought us and how this futuristic dish on the roof could provide us with Hundreds of channels (some of which to this day we all have to agree we don’t watch) that has something for everyone, whatever you're into.
Sky has opened up our World and brought us altogether by providi...
19 Jan 2011
We have been counting down the days and nights for a certain retailer to join our Cashback Family, and that time has finally arrived.
The 19th January 2011... not the most memorable day in the calendar but it is the day that ASOS joined the ranks of the Fatcheese Community of shoppers! Yes... you all know what this means, you can now all get a fantastic 7% ASOS cashback on all your purchases when you shop through using the Fatcheese link.
If you've never shopped at ASOS, you don't know what you're missing. Don't take our word for it. Just take a look at all the positive reviews that can be read all over the web! Give them a go...what's the worst that can happen? ;)
Everyone that already shops at ASOS, you know why this is a brand we all love and visit whenever we are buying an item of clothing. Their range is unbeliveble with something for everyone from that on-trend dress for woman to well tailored waistcoats or jackets for men to give a formal edge to whatever you wear and their prices are unbeatable for the q...
08 Jan 2011
I call it recce shopping because that’s exactly what it is - we brave the high-street on a military style reconnaissance to gather information about desired merchandise. I will explain…
The internet was always going to change the way we shopped, but unless your name Jeff Bezos you probably didn’t realise quite how much. The high-street shop has become a place to gain inspiration and window-shop but not necessarily spend. Without a mouse in our hand, we feel exposed and at risk of paying far more for goods than if we bought online. Fear of discovering how cheap you could have got the same item for online helps overcome the impulse that says “I have to have this now”. We return the item to the shelf and make a note for later – I often send myself a quick text or email to myself so I don’t forget.
Once settled in the comfort of our own home we begin our comparison, feeling immense pleasure with every € we save. We quickly recognise those annoying sites that don’t give postage and packaging costs and we get faster and faster at filling in our address. Soon we have found our store, checked for voucher codes and qualified for cashback.
We will always need high-street shops for browsing, sampling and the emergency presents, but with internet enabled phones we can compare as we go, reducing the need to ‘phone a friend’ for a price-check. Th...
04 Dec 2010
Talking with friends this week I was amused to find the rules that couples put around buying Christmas presents. It appears it is now de rigeur to:
• Agree a set price limit
Or
• Agree precisely what you will be purchasing for your partner
Where has the magic and romance of Christmas gone? Are couples scared of being embarrassed by spending more or less than their partner? Since when did Christmas present buying become a business transaction?
However, there is one upside to agreeing what present your partner will be giving you, or at least ensuring they seek out useful shopping guidance. A colleague proudly announced his wife would be receiving a back pack and hiking socks one Christmas because he wanted to inspire her to venture out into the country. Somehow they are still married, but I get the impression he was advised such a practical present wouldn’t go down well in future, as for her birthday he tapped me up for handbag advice. I sent him straight to Lulu Guinness and judging by the smile on his wife’s face in the party photos she either loved the bag or else was in exceptionally high spirits from all the champagne.
A friend brings me news that he once paid his girlfriend’s utility bill as a Christmas present. This year the romantic couple plan to exchange money in lieu of a...
28 Nov 2010
Hi Everyone,
Fatcheese.ie have been working very hard over the past few weeks to give the cashback website we all love a makeover! We hope you all like it and feel the site is a lot easier to navigate around.
We have made plenty of changes throughout the site from the category navigation strip at the top of the page to the way you view your statement. We have taken into account all your feedback on how you would like to view your account page and we hope the finished product is a site that you all enjoy doing your cash back shopping through.
At Fatcheese we always love to hear your feedback, so please get in touch and let us know your thoughts.
Thank you,
The Fatcheese Team
13 Nov 2010
The dust has settled in the battle between two megaliths on the technology industry, as they fought to secure column inches and hype new product launches. In the blue corner we have Apple promoting its iPad and in the red corner we have Google, which recently launched its Nexus One mobile handset. While the products are not directly competing, they provide a salient example on the one hand of how to create a fantastic worldwide buzz around a product and on the other of how to release a collective yawn of ennui.
The name alone of Google’s phone should have sent alarm bells ringing, Nexus One sounds like a planet from a SciFi show like Battle Star Galatica and its Android software appears to scream cool only to geeky fan boys. By contrast Apple continued its minimalist naming trend with its iPad. Unlike Google Steve Jobs’ company has a track record of allowing the inherent coolness of the device to do the talking.
The real difference in the two company launches was in the ‘appliance’ of science. Apple has long since realised that content is king. While a million techy blog pages will discuss storage capacity, bugs and download speeds, the average consumer wants to be able to see and do ‘cool shit.’
Google demonstrated its 3D graphics for Google Earth but was unable to blow away an audience or secure better coverage tha...
22 Oct 2010
No we are not linking to an auction for a pair of Mr or Mrs Beckham’s own briefs, but referring to the Armani range that the celebrity couple have been advertising so widely. To what extent does celebrity endorsement influence our purchasing decisions? Would you buy a product because David or Victoria Beckham had been paid huge sums to promote it?
It has been argued by retail researchers that we make buying decisions based on perceived want, emotional and psychological need. Marketeers believe consumers derive a halo effect from celebrity endorsements - that in buying a product they are in some way more like, or closer to their idol. They are hoping that the perceived value of the product is increased because the consumer believes it is used by that celebrity.
However, celebrity endorsements are now ubiquitous, even the big supermarket chains have got in on the act with M&S and Morrisons littering their Christmas adverts with so-called celebrities from Stephen Fry and Twiggy to James ‘The Hamster’ Hammond. There is also the question of what constitutes a celebrity endorsement, does a Susanne Shaw brand perfume or Nolan sister popping up in a Morrisons advert really make anyone buy a product?
As with every trend part of the problem is that people jump on the band wagon. As Euromoniter pointed out, the celebrity fragrance ma...
12 Oct 2010
Fatcheese.ie is a shoppers community. You can earn cash back by shopping at Wallis. There has never been an easier way to save money online, and get all the latest discounts and the best deals around from one website.
You can save money every time you carry out your Wallis purchases online via Fatcheese. All you need to do is sign up to Fatcheese.ie and search for Wallis; click the link which will take you straight to the Wallis website where you carry out your transaction as normal... the difference is we pay you for doing this. Anything you want to buy from Wallis can be done via Fatcheese where we will give you top discounts and hundreds of vouchers to add to your cashback discount on top of this you get your own personal update of the latest Wallis sales.
At Fatcheese we do not keep any of the commission we receive for ourselves. We will award you 100% of the commission we receive on all transactions as cashback making us the most generous reward site in Ireland!
03 Oct 2010
Fatcheese.ie is a shopper's community. You can earn cash online by shopping at top stores like iTunes, Expedia, Play.com, Dell, Tesco and many more. There has never been an easier way to save money online, it really has to be the smart way to shop online.
You can earn cash back every time you shop online by carrying out your normal shopping routine but with a slight twist. If you sign up to Fatcheese.ie and search the retailer you would like to visit you could earn some serious money. Anything you do online can be done via Fatcheese where the discounts aren’t available elsewhere and you have hundreds of vouchers to add to your cashback discount.
What makes this site even better is the possibility to get cashback without even needing to spend any money! It’s free money for filling in a survey or registering your details you can really save €100s a year.
At Fatcheese we do not keep any of the commission we receive for ourselves. We will reward you with 100% of the commission we receive on all transactions as cashback, making us the most generous reward site in Ireland!